Archive for business
Introducing TechGuzzle.com
Posted by: | CommentsI’ve been sitting on a couple of domain names for a while now with plans to use them as an outlet for some writing.
I’ve now gone ahead and launched the first of these – TechGuzzle. TechGuzzle is a blog that I’m using to write about all things techie. It will be a mixture of tech news, product reviews, and the odd tutorial.
It will have a slant towards business and productivity, so I’ll feature articles on how the latest websites, apps and gadgets can be used to aid productivity, whether at home or at work.
Anyway the first articles are up so take a look and let me know if you have any suggestions. Please also like TechGuzzle on Facebook, follow on Twitter, Google +, etc to help me reach a few more people in the vast blogosphere.
Time to Make an App?
Posted by: | CommentsThe incredible growth of the Apple iTunes app store means there’s a fantastic opportunity for anyone with a good idea to make a decent profit. It doesn’t have to be confined to iPhone or iPad apps either. A good idea could lead to separate native apps for android, mac, windows, blackberry and all the other platforms that seem to be propping up. Each one is a potential revenue stream.
Check out these stats…..
1567% Growth Rate Gut Check on Michelle MacPhearson
http://www.michellemacphearson.com/1567-growth-rate-gut-check/
Check out this statistic from Nielsen:
In 2009, there were 300 million app downloads!
In 2010 there were 5 BILLION app downloads.
That’s a 1567% rate of growth!
(Little tip here… Apple is also responsible for 99.4% of those downloads. That means the Apple App Store.)
But it’s probably just a fad, eh?
Not according to research form Gartner, who forecasts app downloads to top 17.7 BILLION in 2011, with $15.1 billion in revenue from those app downloads.
Review of 2010 / Plans for 2011
Posted by: | CommentsA few years ago on BBC2 in the UK there was a programme called Dave Gorman’s Important Astrology Experiment. I don’t know if you watched it but the concept behind the series was that Dave would follow exactly what was recommended for his star sign in a selection of horoscopes, and then see how that affected his happiness. For measuring happiness he used the triad of Love, Health and Wealth.

It was a funny series, but the reason I mention it is that I’ve always thought that using the happiness triad is a really good tool for life planning. If you think about it, most new year’s resolutions will fall into one of the three boxes.
I thought I’d share a few of my plans for 2011 and also look back at how 2010 measured against my own happiness triad.
Review of 2010
I’ll start with last year. For Love, that’s got to be a big positive because me and Rach finally tied the knot. Lauren makes me happy every day. All is well in the Haines household on the Love front.
As for Health, that’s been a mixed bag. I had no real health problems last year, with the exception of a few warning signs that it was time to slow down. I managed to lose a few pounds before the wedding, and then proceeded with much fervour to put them straight back on again during the month I had off work for the wedding and honeymoon, and 3 weeks for xmas.
The warning signs were mainly due to too much drinking. I don’t drink a fraction of what I did when I was in the Navy. Maybe that’s the problem? In the Navy drinking was pretty much mandatory so my tolerance to it was much greater than it is today. In 2010, I didn’t drink that often, but when I did it tended to be binge drinking. I had some really good nights out which involved drinking far more than is good for you, and on a few occasions i started to develop numbness on one side of my face after a drinking session, or during, which isn’t a good thing. A kind of Bell’s Palsy apparently, according to a nurse friend of ours.
So on the health front it was a mixed bag.
Finally there’s Wealth. I look at wealth in two ways – financial wealth and wealth of knowledge.
Financial wealth was going quiet well for most of the year. I’ve managed to maintain my 4-day a week job while steadily, but not greatly, growing the IPChitChat business. Although I still don’t draw a salary from IPChitChat we did make a few payouts for ourselves during 2010 as a return on investment. This meant we were in a lucky position that Rachelle was able to give up her job and come and work from home for the business.
All was going well with the finances up until the wedding. As much as you plan and budget, it always ends up costing more than you originally planned. And so it proved. Even though it was a relatively cheap wedding by comparison to the standard these days, we’ve still left ourselves with quite a bit of debt which I’ll probably be paying off for the next 2 years! This means that coming into January Rach has started looking for a part-time job again just to help us through this sticky patch. It’s funny how there seems to be an inverse relationship between love and wealth when it comes to getting married!
In terms of wealth of knowledge, I feel that this is where I made the most gain in 2010. I was very lucky to travel quite a bit during 2010 and travel does indeed broaden the mind, even if I did spend most of it in bars! Similarly, I maintain an interest in lots of different subjects and read extensively. I don’t know about you but I find as get older my thirst for knowledge increases exponentially. Importantly I learnt an enormous amount that will contribute to growing my business.
On the business side of things I may look back at 2010 as a year of procrastination. There was no real major achievement but like I said, I did learn a lot. It’s amazing how much you learn by doing the wrong things. I spent far too much time during 2010 just trying to get things to work, rather than concentrating on the big picture. I don’t know how many hours I lost messing about with technical things that really should be left to someone who knows what they’re doing. I’ve learnt that lesson. At the same time, those hours spent learning the technical side of business will help me in the future. I’ll explain more when I discuss plans for 2011 below.
So all in all not a bad year. Am I happier at the beginning of 2011 then I was in January 2010? I’d say yes, I am.
Plans for 2011
If we look at the Love side of the happiness triad, well I’m married now so I suppose it’s just downhill from here! Just kidding. The emphasis for 2011 needs to be on life-balance. It’s very easy to just get obsessed with work and forget that there’s other people in my life. Even though I have a job and a separate business, I need to be conscious of the fact that i need to put some time aside as family time. All work and no play makes Jack a dull boy, as the saying goes.
Health, now that’s a continuing battle. I know I’ve probably said this the last 10 years in a row, but this is the year when I get really fit and healthy. Honest.
Wealth. I spent most of 2010 having my finances under control. My credit card balances were 0 because i paid the balance off in full each month. That was until the wedding. 2011 is going to be a frugal year. I’ve already made a concerted effort to reduce expenses. The next goal is to increase income, and the way I’m going to do that is through the business.
I’ve now launched netcloudsecurity.com which will hopefully contribute something, but that’s more out of a response to events. The problem with providing services, of any kind, is that the amount of $ output you get from it is entirely dependant upon the number of hours you put into it. The ultimate goal is surely to create passive income, where you create something that continues to generate revenue without further work from yourself.
In the next few weeks I’ll be launching another website, which will be my main focus of attention for the 2011. This website draws on my experience as a PCI QSA and will hopefully be something that will help many businesses and individuals.
They key business lesson that I’ve learnt from 2010 that I will apply to this year is that I definitely need to focus on the core activities that generate revenue. As I’ve said, far too much time was spent in 2010 troubleshooting technical problems and learning new technical skills. For example, I spent many a hour last year building my new PCI site using the Drupal Content Management System (CMS). Drupal is a fantastic CRM and in the right hands, can do everything you want it to. To save a bit of money and due to budgetary constraints, I decided to build the entire site myself. Whilst I got the majority of it built I spent hours if not days messing about trying to get some of the basics working, such as displaying my content correctly in RSS feeds.
Last week I finally gave up on Drupal and the new website will be shortly launching in WordPress. The WordPress CRM is great for getting sites up and running very quickly. It perhaps doesn’t offer all of the features that Drupal does but who cares, it’s content that’s important. I realise that now.
For IPChitChat we had some great success with outsourcing, and we’re now at the point where if we want anything doing technically with the website we’ll simply outsource it. We’ve finally found some developers on Elance.com that we’re really happy with and trust. The developers we chose are a company in Vietnam. We placed a number of projects on Elance with them last year and because they’re a) extremely affordable, b) professional, and c) quick to respond, we’ll be using them for the majority of our technical work in 2011.
You may think that you are saving money by doing it yourself but you’re really not. I now follow my own advice that I’ve spouted many times before – you need to put a price on your time. If it takes you 2 weeks to do a job that an external developer can do in 2 days, is it really saving money to do it yourself?
As an example, we had 3 jobs that we asked our developers to do last week. They did the entire work in 2 days for a total cost of $175. It would have taken me a week at least. A week of my time is worth far more than $175.
I said previously that all the lost time in 2010 doing technical work was not entirely mis-spent. This is because having a certain level of knowledge really helps when you outsource work to others. For instance, If I decide to build any new sites in Drupal and outsource the work, I’m confident that I’ll be able to draw up detailed specifications for the work, and be able to properly vet what gets delivered. There’s also lots of small technical jobs that I’ll be able to do quickly myself without having to outsource it.
In summary, for 2011, the goal is to maintain the Love score, but improve on Health and Wealth.
Introducing NetCloudSecurity.com
Posted by: | CommentsI’m pleased to announce the launch of our new site – NetCloudSecurity.com.
Over the past year we’ve seen a number of our customers at IPChitChat suffer security incidents, mainly due to a lack of some basic security settings on their systems.
So through NetCloudSecurity.com we now offer a number of security consultancy services that will help our customers and any other small to medium sized business out there assess and secure their network and systems.
Our services include vulnerability assessments, penetration testing, VoIP Security assessments, and Perimeter Security Reviews.
As a tie in to IPChitChat, we’ll shortly be offering a free PBX Security Scan with any purchase of an IP-PBX.
I’ll be occassionaly blogging about security matters at www.netcloudsecurity.com/blog. You can go there and subscribe to our RSS feed.
You can also follow NetCloudSecurity.com on Twitter at @netcloudsec.
March Meetup Group
Posted by: | CommentsOn Thursday I held my monthly Brisbane Internet Business Meetup Group which I organise through meetup.com. I’ve unbelievably now got 129 members. After holding the first few meetups at a Coffee Club, I sent a survey out to all members asking if they wanted to continue with the current informal format, change to a more formal setting where people can give presentations, or do a combination of the both. The feedback was clearly on the side of a combination of both.
Luckily, one of the members runs a government-sponsored company that supports startups and offered me the use of his conference room to hold the meetups. It’s roughly a 30-seat room with internet connection and projector so perfect for our needs, and he also arranges free drinks and nibbles for us all.
It’s working out pretty well. When I schedule each event I issue a call-out for volunteers to give presentations. Due to the size of the room, and with us having 129 members, I set an attendance limit of 30, however meetup.com has a great system which, once the R.S.V.P limit has been reached, allows members to be added to a waiting list which automatically adds them if anyone drops out. Shortly before the meetup, once I’ve got an idea of who’s presenting I send out a rough agenda to all those that have R.S.V.P’d. The agenda usually begins with introductions for new faces, followed by each presentation with a period of Q and A. I also book a restaurant for after the meetup for those of us that can stay back to continue networking in a social setting.
Thursday’s meetup was great, with presentations on:
- Dissecting an advertisement, which led to some great discussions on marketing, including the AIDA principle (Attention, Interest, Desire, and call to Attention); the power of testimonials, in particular audio/visual testimonials; and the positives and negatives of the long sales letters / landing pages that we’re used to seeing from internet marketers;
- Web Site Communicator – one of the members gave a live demonstration of Web Site Communicator – basically the next generation of ‘click to chat’ support but live webcam chat instead of just instant messaging. At first this looked a bit creepy to some of us but after discussion I could see the advantages. This is a fairly new product though so there’s not much data on the actual effectiveness of this vs traditional live support website modules;
- How Obama used web 2.0 technology to help win the election. This was a great presentation. As I have an interest in both politics and internet technology I found it really interesting, particularly as Indhra, who was giving the presentation, clearly had a good academic grasp of US political history.
The beauty of these events is getting to pick the brains of the people that attend. Amongst the group we had some real internet business success stories and it was great to hear real-life data on what works and what doesn’t. Of particular interest to me was the experience people have had using elance.com, getafreelancer.com, guru.com and similar such sites to outsource work, the quality of that work, and how much was paid.
I also got some good tips from David Toomey who owns supergreenme.com – a new site which I’m definitely going to keep an eye on.
Meeting Internet Celebrities
Posted by: | CommentsLast night I held my January Brisbane Internet Business Meetup. Of the 82 members (as of today) I think only 14 turned up but that didn’t detract from what was a really good night. In particular, our group was blessed by the presence of two genuine internet celebrities:
Yaro Starak is a blogger who I’ve been following for nearly 2 years now. His blog – entrepreneurs-journey.com is one of the most popular and successful blogs about blogging and internet marketing there is. He also has a highly successful blogging course – Blog Mastermined, amongst other things, and regularly guest posts on some of the biggest blogs on the web. It was partly due to his well written and researched articles that inspired me to start learning about internet marketing and internet business in general. It was great to get the opportunity to meet Yaro who has recently returned from spending 6 months travelling around the world, running his internet business from his laptop in whichever city he happened to be in at the time.
Alborz Fallah is the owner of caradvice.com.au – one of the top car blogs in Australia. I first heard of Alborz after listening to a podcast interview that Yaro did with him, in which he tells the story of how writing about his passion while he had some quiet time working on an IT helpdesk turned into the amazing success story it is today. Business schools should use his story as a case study of how a small nimble operation can take on and beat the industry giants! Alborz is now living the dream – getting to test drive the best cars in the world. He had me particularly envious when he recounted the story of his recent trip where he got to drive a Bugatti Veyron across Europe, which at 1000HP and a price tag of $1.1 million Euros is the fastest production car in the world.
It was great to meet Yaro and Alborz, as well as the other new faces that turned up. I made some useful contacts, met some fellow british expats and got some information that will hopefully help me finally get expatsclick.com up and running.
I’ve Got Brain Ache
Posted by: | CommentsI’m very busy on the work front at the moment, both in my day job and with the internet business.
In my day job I’m involved in a major, very complex, government PKI project. PKI stands for Public Key Infrastructure and is basically a set of systems that can be used for issuing and signing digital certificates that can be used for encryption, authentication and other security type things. The thing about PKI is it’s all about trust. If you’re going to use a digital certificate to encrypt your communications, or use it for authentication (such as to gain access to a website, or even to a building by putting the certificate on a building access card) both you, and the owner of the systems, need to have confidence that the certificate hasn’t been compromised in any way.
What this means is that every aspect of how the certificate is created, issued, renewed, revoked, used, and stored has to be managed in a way that covers all the potential security risks.
My job is to create a framework of rules around the entire PKI, covering everything from the physical security of the buildings and servers which will host the PKI, the security procedures for the operation of the PKI, the HR procedures to ensure the people operating the PKI can be trusted, to the technical security controls of the particular systems.
The framework has to be specific enough so it covers all the risks, but generic enough so that the PKI can be future-proof and used for multiple different purposes.
I’ve also got to write the audit procedures so that they can get an outside auditor to come in and carry out annual audits of every Certificate Authority that wants to operate under the PKI (of which there may be many covering multiple government agencies) in accordance with the procedures I’ve written.
To say it’s making my head hurt is an understatement. There’s particular international standards that I need to make sure it complies with, as well as fitting in with government standards around authentication and identity management.
My little brain is struggling to cope!
As for our internet business. IPChitChat is doing pretty well. We’ve had some good feedback on the new site, and most importantly, revenue was up for last month considerably from Sept 2007. We’re still some way from making a full-time living out of it but it’s growing, slowly but surely.
We’ve also launched EzeeQuit, which is more of an experiment than anything else. Probably won’t be a long term venture but it demonstrated we can now react to new opportunities and get an e-commerce site up relatively quickly.
We’ve also changed the name of our company. We originally registered the company as Autonomy Business Solutions Ltd when we had the idea of creating an IT Managed Service for medium to small businesses. Our business model has changed considerably since then and we’re now concentrating on building internet-based brands.
We’re really interested in the whole new phenomenon of cloud computing, the whole idea of applications moving away from the desktop to being purely web-based. With that in mind we’ve now changed our business name to NetCloud Ltd, which we believe better reflects the ethos of the business. We couldn’t get netcloud.co.uk so our domain name for NetCloud Ltd is www.netcloudgroup.co.uk. This is ok as NetCloud will effectively be a group of companies under the netcloud banner. There’s not much on that website yet but it will grow as our underlying businesses grow.
So our existing websites are keeping us busy, there’s day-to-day management of the site, marketing and development of more features, as well as troubleshooting the odd issue that comes up here and there. I’m currently putting together the next newsletter for IPChitChat which you can sign up for on our site.
And of course there’s the development of our next sites. The social networking site I’ve mentioned previously has been completed (to some degree) by the developers we hired in India, and I’m now working on developing features and content. Not sure when we’ll get this one off the ground as it’s a major project but it’s certainly an exciting prospect.
We also have a couple more ideas for e-commerce sites that we’re investigating.
All in all life is busy on all fronts.
Introducing EzeeQuit.co.uk
Posted by: | CommentsI am pleased to announce the launch of our latest website – www.EzeeQuit.co.uk
You may have heard news stories, such as featured on the front page of bbc.co.uk/news today, about the revolutionary Electronic Cigarette. This product is win-win for smokers and non-smokers alike as it allows smokers to beat the smoking ban in pubs, whilst it offers no risks from passive-smoking as it doesn’t emit smoke, like a traditional cigarette.
We have Electronic Cigarette Starter Kits in stock now and depending upon the interest we’ll be looking at adding other related products.



